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Stars & Souks

Founder-led personal brand

A founder's voice, given room

A personal platform for a climate-tech founder: writing, talks and investment focus in one confident, typographic site.

Ivory geometric plane lit against a deep charcoal background

Client

Sana Rahal

Industry

Founder-led personal brand

Services

Brand direction, Editorial design, Website development

Year

2025

Challenge

Three audiences — founders, press and investors — were arriving at the same page and leaving without finding what they needed.

Creative direction

Typography carries the brand. One accent, generous white space, and no decoration competing with the writing.

Experience

An essay-first structure with distinct entry points per audience, plus a lightweight speaking enquiry flow.

Warm ivory planes and a terracotta square in raking light

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